Wow, you’re a tweeting musician! Kewl!
This post is for musicians just getting on twitter for the first time.
The thing that makes twitter powerful is search – and keywords – and the fact that all public tweets remain searchable forever. It’s possible to do a continuous realtime search by a particular category.
It’s also possible to build lists of people to follow using search, both of tweets, and of profile keywords. Find the people you’re interested in by keyword and connect to them.
Tweetdeck is cool for exactly that reason…f you do a search in tweetdeck, it creates a new column with the realtime updating results of that search.
Mondays are “#musicmonday” – great time to shoot tracks around. Twt.fm automatically inserts the hashtag on mondays!
RT’s are good tweet karma – read up on em.
Shorter twitter usernames are good – makes it easier to retweet you or #followfriday (recommend) you… a long username burns up other peoples character limits. Don’t worry about recognition of your username, although it helps if you can get close. The easiest way to get found by your name is to send a tweet with your name in it, and put your twitter name on your blog, myspace, facebook profile, or whatever.
Short urls are good too. Tweetdeck automatically uses bit.ly to make short urls. There are other services, but bit.ly has the edge for a number of reasons, among them that their urls are the shortest. Convert your urls before you tweet them.
I found a story, wrote about it on my blog, ten people that you can follow and you’ll get a flood following – all SEO marketing types… not sure you necessarily want them, but it helps. I followed them and started to get a flood of follows… the post is here
Also, send a tweet with all the “search” categories you want to show up in in search… that’s the power of Twitter, it’s searchable, so it’s possible to harvesta constantly updating stream of absolutely current topical information.. I’ve found a lot of people by searching “jazz” or “#jazz”, and I follow them.
but better, go to twellow and follow the people in your chosen category with the most followers…register there as well in your categories…and use tweetlater to automatically follow all your followers. An automated message is not necessary (but possible in tweetlater)… it’s more about search and “citizenship” than a promo environment, but tweeting tracks, gigs, updates, and other promo is completely cool. Links are the lifeblood of twitter.
I have followers piling up without me doing anything – I follow back automatically. – but, it’s really about search. If somebody has 50,000, the only way they are gonna see your tweet is if they’re monitoring or searching the topic. If you RT somebdy with 50,000, they WILL find out about it. RT’s are the holy grail of good tweetership.
twitterjobsearch.com is also good; very powerful.
Word to the wise..
One thing I did try – sort of a market test… I had a gig I got on short notice, and I tried to tweet up some people. I sent a tweet, asked for a RT – in essence, “come on down – I’m playing Club XYZ tonight… mention this tweet and I’ll buy you a drink.”
I told the clubowner, in case I got retweets from my 50k followers or whatever and was on the hook for $500 worth of booze… we were both watching the door. I got a couple of facebook messages saying people were coming down, but in the end the turnout – the “coupon” mentions – were ZERO. That’s right, zero. So much for the miracle of instant communication and social networking! If you’re gonna get em, it has to be something they can do with the mouse without leaving the chair! Just a word to the realists among us…