What are the most effective social networking tools for performers?
(from a presentation to be given at the Metropolitan Room, NYC, Sunday March 17 2013 11:30 AM. Topic: What are the most effective social networking tools for performers?)
• Talk to people in person!
• Let them go first! Listen with total focus…then share your connection with their content. They will remember how you “feel” to them more than anything you say.
• Face to face conversation
• Follow-up phone call
• Going to your friends shows
• Having another social network-especially on your (other? actual?) job
• Ya gotta have one.
• Ya have to have control of it so you can update it yourself.
• To do this, get a hosting plan that includes a content management system like WordPress, Drupal, Concrete5 or Joomla in order to build it yourself. Look for HTML5 compatibility.
• Get your name as your domain if you can..or something close to it. Use Namecheap or 007names and then point your name to your site. Do not use register.com (they have black hat customer retention practices).Use Network Solutions if you’re building your site there.
• Don’t use Flash anywhere.
• Learn the basics of photo editing using Photoshop or an online service like ipiccy
• Integrate a blog! Share about your other interests! Give background on your work and creative process.
A plug for WordPress..
• Artists need maximum control over the look of their page AND an integrated WordPress blog.
• WordPress has the most robust plugin support of all the blog platforms
• The pages can be static html with the blog in a directory, OR the HTML design of your static pages can be converted to WordPress templates, making your whole site AND blog user-editable.
• It’s possible for you to make your own design in Wix, Virb, or Dynamod, then get someone (me!) to convert your pages to a WP theme.
• If you use a Web guy, make sure you have control after the initial design. How? Do your design however you want, then have your pages converted to WordPress.
• Have at least your bio and print-res photos up on your site as well as whatever audio and video you care to share
• CDBaby storefronts are Flash! Don’t use them.
• Use Bandcamp, YouTube and Soundcloud to embed media. All 3 are potent discovery tools, especially YouTube and Soundcloud, which can be used for professional delivery of digital assets. Bandcamp makes nice looking storefronts that automatically load as store apps in iOS.
• Embed an email signup and a gig calendar on your website.
• Google calendars can connect to your PC and phone calendars. They have an RSS feed that can be styled into your website.
• Set it up so you keep your calendar in one place only and feed it elsewhere.
• Build your list
• Get specific permission to add a name.
• Make signup tools available –
- List form and pen at the gig
- Fill-out cards on the tables
- QR Code poster displayed on the stage (more on that in a minute)
- Ask people to txt you their contact info from the stage.
• Collect business cards and put out signup sheets
• Use Mailchimp (free!) to manage your list and provide signup forms
• Embed the form on your Facebook band page and your website
• Get a QR code for your email form from either Mailchimp or a service like bit.ly, and put it on a poster and your business cards
• Take all friends
• Engage, dialog. Be complimentary, constructive and positive
• Don’t whine. Don’t get addicted. Get up and walk away from the computer!
• Don’t get envious. See the above message.
• Make a band page
• Use indirect promotion, and Facebook’s paid post promotion ($7) rather than event invites. This pins your status higher in friend feeds until they all see it.
• Create events and share them on your wall rather than sending invites
• Do not do mass-direct messages or tagging!!
• Send individual direct messages with a unique personal message to your targets – and try to focus on targets who are influencers with their own healthy social networks.
• Don’t invite me. I won’t come. I’m too busy, home clicking…☺
• Great platform to draw inbound marketing!
• Use it to connect with new fans at shows instantly! Make up a hashtag (#) for your show, tell your audience about it, and connect later
• Forget the “river of tweets!” Go with the #’s!
• It’s topical, instantaneous and keyword-driven
• It can feed your Facebook updates
• TweetDeck is good, and allows multiple columns of search and tracking of your account• Use SelectiveTweets app on FB-not FB’s twitter app..to give hash tag control over which of your tweets go to FB (by adding #FB to the end of your tweet!)
• Follow back! Everyone! Watch for mentions and respond.
• Internet Social Media can help develop subliminal brand awareness …but it won’t drive footfall
• You can drive clicks, but not feet.
• You must have a website, but other than that, budget your time according to likely effectiveness, and spend the most time on your own performance (get the “cringe” out!) ☺
• Your best use of technology is to assist you in preparation. Record yourself and fix what’s wrong. Learn to listen better and be aware of your own bad habits, in the unlikely event you have any (lol). If you can’t fix, don’t inflict it on others. Keep working on yourself and going to other people’s shows for awhile! Study.
• Preparation builds confidence, which makes performing fun…
• And THAT’s your best promotion. People leaving happy because YOU were happy. They WiLL talk…
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